The builders of Stonehenge and Salisbury Cathedral would be puzzled to hear their creations are now considered ‘brands’.
A statement from the organisation said: “Major brands working with VisitWiltshire include Stonehenge, Salisbury Cathedral, Longleat, Bowood, STEAM, McArthurGlen Swindon Designer Outlet, English Heritage and the National Trust.”
The guide also mentions events being organised during 2012, such as the Olympic torch relay, the illumination of the White Horses at Devizes and Alton Barnes, an elemental fire garden at Stonehenge and Le Concert du Feu in Salisbury.
David Andrews, chief executive of VisitWiltshire, said: “With a record number of members in the 2012 guide, we are increasing our focus on travel trade activity.
“Tourism plays a vital role in Wiltshire’s economy, generating an estimated £1billion and creating 20,000 jobs.” For a copy of the guide, call (01722) 341760 or visit www. visitwiltshire.co.uk
Sponsored by ‘The Stonehenge Tour Company’ www.StonehengeTours.com
Merlin @ Stonehenge